Ermal Beqiri: Memories That Inspire the Future

Sometimes, we don’t need a time machine to go back in time. Just a small moment, a short pause or a simple trip can bring back powerful memories that stay with us.

This was exactly the case for Ermal Beqiri, founder of  Soft & Solution Group, who recently shared a very personal and inspiring story:

“A short 50-minute boat ride took me straight back to my childhood. I immediately thought of my grandfather and the stories he used to talk about Prague, the city where he graduated 70 years ago. He spoke about it with so much love and passion, that we grew up knowing and loving the city, even without ever going there.”

That short journey became a powerful reminder: our stories matter. Our memories aren’t just things from the past; they can guide and inspire us to move forward.

In today’s fast-moving world, we often forget to stop and remember where we come from. But for Ermal Beqiri, this connection to our past is an important part of how we think, lead, and grow:

“It’s not enough to build technology. We need to fill it with meaning, values, emotions, and stories that matter. Sharing our stories is how we stay human in an increasingly digital world.”

At Soft & Solution, we truly believe that every step forward starts with understanding who we are. Our company culture is built on real experiences, personal stories, and a deep commitment to making a positive impact on everything we do.