Ermal Beqiri: Find Your Rhythm on Life’s Runway

In a world that moves faster every day, where the pressure to “take off” is everywhere, what we often lack isn’t energy, it’s self-awareness. The self-awareness to pause, look around, and ask ourselves: are we moving at our own pace, or just rushing along with everything else?

Each of us has our own runway in life. And there’s no single right way to walk it. Some choose to move fast; others take it slow and steady. Some wait for the right moment. Others simply enjoy the journey.

This reflection comes from an everyday moment, shared by Ermal Beqiri, founder of Soft & Solution Group:

“Have you found your place on life’s runway?
Here’s something I’ve been thinking about. We all have our own runway in life, but are you truly enjoying what you’re doing? Whether you’re flying, walking, or just watching, does it bring you joy?

The other day, I was at an airport, and I noticed something interesting. Some people were gearing up to fly, while others were content just walking. The cool thing? Both groups seemed genuinely happy with what they were doing. Some were thrilled to take off into the skies, others found peace on the ground, and a few were perfectly content just being spectators.

What really stood out to me was that anyone could step onto the runway – even with the most modest of cars. And yet, some people preferred to stay home, and that was okay too.”

At Soft & Solution, we truly believe in this mindset. Everyone has their own rhythm, direction, and way of giving their best.
There’s no single formula for success, but there is authenticity, commitment, and consistency.

The runway is open to everyone. The decision is yours.