About Soft & Solution

Soft & Solution is a rapidly growing software development and IT services company. We specialize in delivering innovative, high-quality solutions for clients across various industries. Our team values collaboration, continuous learning, and a commitment to excellence. If you’re passionate about technology and quality, we’d love to have you join us!

 

Job Description

The Marketing Specialist will be responsible for developing and implementing marketing strategies to increase brand awareness, support sales, and promote the company’s services or products. This role requires a creative and analytical individual who thrives in a dynamic environment.

 

Key Responsibilities

• Create and manage content for digital channels (website, social media, newsletters, etc.).
• Plan and execute marketing campaigns (both online and offline).
• Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, etc.
• Develop promotional materials and collaborate with designers for visual content.
• Work closely with the sales team to align marketing efforts with business goals.
• Monitor market trends, competitors, and customer behavior to suggest improvements or new ideas.
• Organize promotional events, training sessions, or brand-related activities.
• Manage relationships with marketing partners and external vendors.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Previous experience in a similar role (1–3 years).
• Strong knowledge of digital marketing platforms and social media.
• Excellent writing and communication skills in both English and Albanian.
• Ability to work independently and collaboratively.
• Creativity, initiative, and a results-driven mindset.

 

Why Join Soft & Solution?

• We offer professional development programs, mentorship, and continuous learning support.
• Join a culture of innovation where new ideas are encouraged and welcomed.
• Enjoy a competitive salary, comprehensive benefits package, and performance-based bonuses.